Project Hail Mary

We had the stellar opportunity to partner with Amazon to create an immersive and engaging social experience for Project Hail Mary. From scripted social pieces that incorporated the film’s humor and central friendship, to motion assets that reflected the film’s dazzling cinematography, we kept our campaign social-native and fan-forward. Our community management team honed in on a TOV that complimented the film’s own unique tone, incorporating several highly interactive social takeovers as well as concepting, producing, and managing a livestream with original motion art, interactive features, and influencer collaborations.