KPop Demon Hunters

We began our journey with KPop Demon Hunters with immersive experiences designed to highlight the film’s themes of friendship, food, and fandom, from creating a roving ramen truck and a karaoke bus to designing and producing original merchandise like custom cup sleeves and photocards. To support the film’s culture-defining popularity, our team went all in designing a bespoke social management guide, tone of voice, and unique visual language for the film’s social presence, centering fans and setting a solid foundation for a rapidly-growing global franchise. We regularly brainstorm, design, execute, and manage bespoke assets from a range of holiday celebrations, to awards and acclaim pieces, to original scripted shorts and custom shoots.