Wicked For Good

Our odyssey in Oz included a nearly year-long social campaign, including in-depth campaign strategy, social asset design, and an approach to community management that brought fans even deeper into the magical, musical, zeitgeist-setting world of Elphaba and Glinda. Taking a note from the film’s own blend of humor and heart, we captured fans’ attention and placed Wicked 2 at the center of social conversation from the anticipation of pre-release through the film’s welcome arrival to streaming.